Guaranteed, you’ve been on the customer side of this equation. You buy a product and you think you’re going to be directed to the download page. Instead, you find yourself on an upsell page trying to sell you another product.
No problem, you scroll to the bottom and click the ‘no thanks’ link, thinking you’re about to get to the download page.
No such luck. You’re on another upsell page. You scroll down and click ‘no thanks’ again, and you’re taken to…
… yet another upsell page. Now you’re getting irritated. You scroll down, click the ‘no thanks’ button, and you’re finally taken to…
… another upsell page! @#$%&
You’re no longer just irritated, you’re annoyed, mad and even downright ANGRY. Odds are you are talking to your computer and what you’re saying is not very nice.
Who can blame you?
Now then, let’s look at this from the marketer’s standpoint: The more offers you as the marketer can make, the more money you will make.
Today, that is.
But when you make your customers angry, what happens? They remember how you made them feel. In fact, they will remember how you made them feel long, long after they’ve forgotten your product. And the next time you try to sell them something, they’ll decide they’re going to stay far away from your offers because they do NOT want to get caught in upsell hell ever again.
So what’s the solution? Offer ONE upsell. Just one. Then take your buyers straight to the download page.
On the download page, you can offer them another product with a nice discount. You’re not holding their purchase hostage at this point because they’re able to download it. So they’re not going to resent you for making them another offer, especially if they get it at a reduced price.
Then in your autoresponder sequence, you can offer them all the upsells, down sells and cross sells you like interspersed with helpful info, news and so forth.
The bottom line comes down to this: If you want to be a flash in the pan and make all of your money today, use a ton of upsells. No one will buy from you again, but it won’t matter because you’ll be living on the beach somewhere carving coconuts.
But if you want to build a long term business, then respect your customers and never, ever put them through upsell hell again.